"Design is a goal-oriented process to solve problems, meet needs, improve situations, or create something new or useful..."
(Friedman 2005)
-Create awareness of a problem, issue or an opinion
- For users needs, problem solving, Developing own vision, independent thinking and to explore own signature
The focus of design research is qualitative
-Critical thinking
-Meanings, feelings and dreams
-Contextual research/design
Research Summary + Abstract
What/Why = Contextual Research = Background Argument
How = Studio Research + Design Studio
* What is the Communication issue and Context?
* Why is it important?
* Who is your audience?
* How will you accomplish this and what is your design direction
* What visual strategies will you use?
e.g Semiotics, Rhetoric , Aesthetic, Techniques and Phenomenology
Design as an agent in a system of meaning making communications
that are all ( Investigated, Discussed, Synthesized and Articulated) = Research Summary
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